Intel-Based Motorola Smartphone to Debut in Europe in October
By Ian King -Sep 18, 2012 1:30 PM GMT+0400
Intel (INTC)Corp.’s effort to land chips in smartphones is getting a boost fromGoogle Inc. (GOOG)’s Motorola Mobility, which plans to start selling devices featuring Intel processors in Europe andLatin Americanext month.
Motorola Mobility plans to sell the Razr i in the U.K., France, Germany, Argentina, Brazil and Mexico, the companies said today. The handset is the first to boast a 2-gigahertz version of Intel’s Atom processor, which is designed to speed up such tasks as taking pictures and toggling between applications.
Motorola Mobility becomes the second top-ten smartphone maker to introduce an Intel-based mobile phone, after China’sZTE Corp. (000063)released one in Europe this month. While Intel is establishing a beachhead in mobile chips after a decade of failed attempts to persuade phone makers to use its products, it doesn’t expect material sales from the effort until 2013.
Intel has less than 1 percent of the market for mobile- phone processors, saidWill Strauss, an analyst at Forward Concepts Co., a Mesa, Arizona-based research firm.
Intel lags in mobile chips behind Qualcomm Inc., Samsung Electronics Co. and Apple Inc. Its new device will square off against Apple’s iPhone 5, which goes on sale in parts of Europe on Sept. 21, as well as other, more established brands.